Promise Kelvin Anagbogu, widely known as Lord Lamba, has built a formidable presence in the Nigerian comedy scene since his debut in 2019. With his clever skits exposing the humorous side of relationship lies, Lord Lamba quickly became a social media sensation, earning accolades such as the DENSA Award for Social Media Comedian of the Year in 2021 and the Nigeria Choice Award for Best Content Creator. As of January 2025, his Instagram following has surpassed 3 million, further solidifying his status as one of the country’s most popular digital personalities.
However, recent shifts in his content and personal brand raise intriguing questions about his evolving identity. In the past year, Lord Lamba has begun to incorporate a new type of content that veers away from his classic comedy skits, his social media now showcases a glossier lifestyle with glimpses of exclusive events in North America and Europe, and insights into his bachelor’s morning routines. While some may view this as a departure from his roots, it could also be a calculated move to sustain and expand his influence in an ever-changing digital landscape.
This evolution is not unique to Lord Lamba—many successful content creators experience a natural transition as their brand and audience grow. The shift from niche content, like comedy, to more expansive topics such as lifestyle and travel, represents a strategic move to capture a broader audience and engage in new revenue-generating ventures. But what does this mean for the comedian-turned-influencer, and how is this transition being received by his fans?
The transition from being a comedian to a lifestyle influencer is a strategic choice that reflects Lord Lamba’s desire to evolve with the times. While comedy remains at the core of his identity, the global nature of social media means that personalities often diversify their content to keep their relevance intact. In Lord Lamba’s case, his content now reflects a more holistic portrayal of his life, from his travel experiences to the nuances of his daily routines. This shift is indicative of a desire to build a multifaceted brand that resonates with a broader audience, including those who may not follow him for just comedy. Moreover, his tours to major cities like Atlanta and Vegas may hint at a new direction in his career. These international trips provide an opportunity for collaborations with other influencers and content creators, enhancing his global appeal. This approach ensures that Lord Lamba remains relevant to both long-time followers and new audiences.