By Sunday Ani
In a dynamic fusion of culture, technology and music, sensational rapper Jeriq has been named the new media ambassador for the KEDU app, a premier digital platform connecting the global Igbo community. The partnership, announced by Voice of the East Media, marks a significant milestone in both KEDU’s journey and Jeriq’s illustrious career, underscoring their shared commitment to the promotion of Igbo culture.
Born Ani Jeremiah Chukwuebuka, Jeriq has rapidly ascended to become one of the most influential voices in Igbo rap. His music, characterized by raw streetwise storytelling infused with the rich cultural heritage of the Igbo people, has resonated deeply with a diverse audience. Tracks such as “Jehovah,” “Ije Nwoke,” and “Joy” have transcended mere entertainment to become anthems for a generation. Through collaborations with renowned artists like Phyno, Flavour, Odumodu Blvck, Zoro, Victony, Ajebo Hustlers, Blaqbonez, Bella Shmurda, and Dremo, Jeriq has firmly established himself as a force to be reckoned with in the Nigerian music industry.
A testament to his relentless work ethic, Jeriq recently released his album titled *KING*, which debuted to critical acclaim and featured collaborations with several heavyweight names in the Nigerian music scene. The album not only showcases his musical prowess but also solidifies his influence in the industry.
The KEDU app, recognised as a hub for the Igbo community, is more than just a digital platform—it is a movement. Serving as a virtual meeting point for Ndi Igbo worldwide, KEDU has become the most widely used Igbo-centric app, with over 30,000 active users.
As a subsidiary of Eastside Ventures Limited, founded by Gaius Chibueze, KEDU offers a suite of features designed to foster connection, education, and community development among the Igbo people.
According to Chibueze, the collaboration between KEDU and Jeriq is a natural synergy. “Both KEDU and Jeriq are deeply committed to the promotion and preservation of Igbo culture. They share a vision of a connected and empowered Igbo community. As the new face of KEDU, Jeriq will play a pivotal role in various campaigns and initiatives aimed at driving awareness and engagement on the platform,” Chibueze explained.
Reflecting on the partnership, Jeriq expressed his enthusiasm, stating, “Joining the KEDU family is an honor. It’s more than just being an ambassador; it’s about being part of something that’s pushing the culture forward. I’ve been a follower of Voice of the East for a long time and have enjoyed using the KEDU app, so naturally, I’m excited to work with KEDU and use my platform to bring Ndi Igbo together, both at home and in the Diaspora.”
Chibueze further highlighted the potential of this collaboration, noting, “With Jeriq on board, KEDU is set to reach even greater heights. The app is already a staple in the Igbo community, and this partnership is poised to expand its reach even further. As more users join the platform, KEDU will continue to innovate and add features that meet the evolving needs of Ndi Igbo.”
He added, “For Ndi Igbo who haven’t yet joined, now is the perfect time to become part of the KEDU community. Whether you’re looking to stay informed, learn something new, find love, or contribute to the development of Igbo land, KEDU has something for everyone.”
The partnership between Jeriq and KEDU is set to drive forward the narrative of Igbo culture in the digital age, reinforcing the importance of community, heritage, and connection for Ndi Igbo around the world.