Oladapo-Ogunsanya Segun, widely known as Kagantech, has emerged as one of Nigeria’s most influential tech content creators today. His path to success was a combination of steady growth, comprehensive content creation, and a strategic shift in platform focus.
In just 12 months, Kagantech experienced a remarkable transformation, skyrocketing from earning a modest $500 per month to an impressive $20,000 in social media revenue.
After spending six years on YouTube with limited recognition, Kagantech’s breakthrough came in 2022 when he was selected as one of the YouTubers in the prestigious YouTube Black Voices Fund class of 2023. This recognition coincided with a series of viral videos that captivated audiences across various social media platforms, propelling him from obscurity to the forefront of the tech content creation industry.
During a recent interview with Femi Olaniyan, a Finance Content creator, Kagantech was asked about the pivotal decision that led to his explosive growth. Surprisingly, his response revealed that quitting YouTube and shifting his focus to platforms like Instagram and TikTok played a significant role in his success.
MHe emphasized the importance of being in the right place at the right time, stating, “Sometimes, it’s not that you’re doing something wrong; you’re just doing it in the wrong places.
“When discussing the financial aspects of content creation, Kagantech highlighted the substantial increase in his monthly income. In the past, creators could expect to earn an average of around $500 per month on YouTube. However, with increased visibility and notoriety, Kagantech’s monthly earnings have grown exponentially. He acknowledged the impact of numbers, stating that brands are more likely to collaborate with influencers who possess a significantly larger reach.
Beyond the numbers, Kagantech places a strong emphasis on building a community and fostering a genuine connection with his audience. He believes that simply having followers is not enough; cultivating an ongoing friendship and trust with the audience is vital. Referring to his followers as “best friends” rather than fans, Kagantech values the deep bond he has formed with his audience, acknowledging their unwavering support and loyalty.
In addition to his remarkable growth as an influencer, Kagantech is dedicated to giving back to his ever-expanding community of best friends. In December 2022, he organized the largest tech giveaway in the history of the Nigerian tech space, gifting nearly 5 million naira to other content creators. This initiative aimed to support and empower aspiring creators, enabling them to kickstart or enhance their own content creation journeys.
Kagantech’s journey serves as an inspiration to aspiring content creators, demonstrating the power of perseverance, adaptability, and a strong connection with the audience. His success story highlights the immense opportunities available in the tech content creation industry and the importance of strategic decision-making in navigating the digital landscape.
As Kagan continues to make waves in the tech world, he remains dedicated to empowering his best friends, sharing valuable insights, and contributing to the growth of the tech community in Nigeria and beyond.