By Tosin Ajirire
Having made giant strides in the European market over the last 12 years, Janettotty, a makeup range designed to serve women of colour, has been unveiled in Nigeria.
The brand, which boasts of two products: 2-in-1 foundation and powder, was launched amidst pomp and panache at The George Hotel, Ikoyi, Lagos last weekend.
In her remarks at the launch, Janet Totty, the brain behind the products, said: Over the years, I have learned that true beauty comes from loving and expressing ourselves as we are, and not from struggling towards perfection. Confidence is where true beauty starts.
“After 12 years of intensive research in the cosmetic industry in Germany, I was inspired to create an inclusive makeup line that remedies fundamental inadequacies for people who look like me. This is why I decided, through Janettotty, to make quality products available that would suit similar skin tones and be easily accessible across Europe and Africa.
She added: I deeply believe that all people of colour should be able to find the right makeup that matches their skin tone and projects their personal style, without having to compromise, sacrifice quality, lose time mixing and matching or break the bank.
“Janettottys makeup line is designed to accentuate a womans natural beauty, not conceal it. I am committed to helping all people of colour feel confident and beautiful. I will forever stand by those values no matter what.”
Also speaking about the products, Brand Manager, Janettotty Nigeria, Kachi Agaecheta, said, Perfect complexion 2-in1 foundation is a lightweight, soft matte, silky touch, medium to full coverage, and a long-lasting magic foundation that improves the complexion. This is available in four shades. All actives provide intense hydration and a youthful glow. Vegan and oil-free, and doesnt contain either Cyclopentasiloxane/D5 or microplastics.
On powder, she stated: Ultra-fine mattifying setting powder blends easily with the skin and leaves a light silky layer. Its weightless