In a bid to foster good relationship with her distributors, Intercontinental Distillers Limited (IDL) has rewarded her distributors with cash and various gifts during their Annual Distributors Award held in Ogun State.
Graced by the Olota of Ota, Oba Adeyemi Obalanlege, the event witnessed the relaunch of two brands, Eagle Aromatic Schnapps and Commodore Aromatic Schnapps.
Head of Sales, Hope Gbagi said 2021 was filled with many challenges but notwithstanding many of the distributors improved with their performances, stressing that the company will continue to nurture and develop their relationship.
He added that the IDL ceremony and its content have made the company to continue to be the talking point amongst peers in the Wine and Spirit industry.
Managing Director of IDL, Patrick Anegbe said IDL will not shy away from the economic challenges the distributors are facing in order to build a lasting partnership.
During the award presentation, MD of Ogbohu Enterprises, Ota, Chief (Mrs.) Dorothy Anegbe emerged as the overall winner with MD, Chubbybros Enterprises Limited, Mushin, Emmanuel Ogbata as runner up. Both distributors were rewarded with cash and a brand-new delivery truck each.
Other distributors got cash gifts and prizes which included 20KVA generating set, single and double door chest freezers and LED TV screens.
The highlight of the award was the unveiling of the rebranded Eagle Aromatic Schnapps and Commodore Aromatic Schnapps.
According to the Head of Marketing, Mobolaji Alalade, the relaunched products will change the dynamics in the wines and spirits business in Nigeria.
He said Eagle Aromatic Schnapps now comes in a trendy, glamorous, artfully shaped new bottle and the cap is indeed the majestic crown of elegance.
Alalade added that the new Commodore Aromatic Schnapps is a beauty to behold.
The distributors lauded the innovativeness of IDL which they said is evident in the relaunched products.