By Moses Akaigwe
Hyundai Motor Company won multiple prestigious accolades at the International Design Excellence Awards (IDEA) 2024, including ‘Gold’ for IONIQ 5 N, ‘Bronze’ for SANTA FE, and the ‘Curator’s Choice Award’ and ‘Gold’ for Hyundai Heritage: Retrace Collection Book ‘PONY’.
The automaker said in a statement that it was honoured to receive these awards for Hyundai Motor’s significant vehicles and innovations, “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into these projects, working in close collaboration with our engineering colleagues at the R&D Center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global “Hyundai Heritage: Retrace Collection Book ‘PONY’ won the Curator’s Choice Award, which is given to only one project per year regardless of its entry category. The book is part of Hyundai Motor’s Heritage Project, tracking the company’s past and present efforts to show how a focus on humanity is the basis of its success. The PONY Collection contains all historical information about Hyundai’s first mass-produced car, such as design sketches, development documents, and interview materials. The Gold Award winner at IDEA 2024, IONIQ 5 N, is a pioneering high-performance electric vehicle (EV) that has spearheaded Hyundai N’s electrification strategy. IONIQ 5 N offers elevated racetrack capability and performance innovations, highlighted by its status as the 2024 World Performance Car of the Year.
Based on Hyundai Motor Group’s award-winning Electric Global Modular Platform (E-GMP), IONIQ 5 N integrates the N brand’s motorsport-derived technologies, fully utilising its expertise to maximize the EV’s high-performance potential.
Taking the Bronze Award at IDEA 2024, the all-new SANTA FE encapsulates Hyundai’s ‘Open for More’ design concept. The fifth-generation SUV offers a class-leading, terrace-like living space with an extended wheelbase and a broad tailgate opening, perfect for outdoor activities.
Its distinctive silhouette, striking front-end design, and H-motif elements create a bold exterior. Inside, SANTA FE’s spacious ambiance is reinforced thanks to highly flexible foldable seating.
High-tech features and sustainable materials give a feeling of modernity, while colors inspired by natural light bring vitality to every journey.
IDEA 2024 also praised three other Hyundai Motor entries in the Automotive & Transportation category: the SANTA FE XRT Concept, SPACE (Spatial Curated Experience), and Hyundai Motor Group’s Global EV Home Charger.
The SANTA FE XRT Concept, unveiled alongside the all-new SANTA FE in 2023, ignites the spirit of adventure with the capability to confidently navigate tough terrain. The SUV’s rugged design emphasizes practicality and is equipped with substantial off-road wheels and tires, a durable roof-mounted luggage rack and additional external storage. The SANTA FE XRT Concept is the epitome of versatility, designed to fuel the ultimate outdoor adventure.
Hyundai vehicles are represented in Nigeria by Hyundai Motors Nigeria Limited, a part of Stallion Motors, which is one of Nigeria’s largest multi-brand auto companies.