Hybe offers mystery box shopping like no other. They have achieved many milestones soon after their incorporation in 2018. They have sold over six million boxes in their three years of business journey and have over one-and-a-half million verified users which is a massive achievement considering the time span.
Curating and selling virtual mystery boxes became the main attention for Hybe as they were trying to replace traditional shopping routines. In today’s time, the thing we all struggle with is removing time for our loved ones and ourselves. In these times, online shopping serves as a perfect medium to save precious time and spend it somewhere else which is much more important than shopping. Mostly, their mystery boxes contain luxury fashion products that shoppers can unbox virtually and request to be delivered. These mystery boxes are purchased by shoppers at a fixed price before they do the unboxing online too.
The customer can even replace the products if they do not like them and swap for other products. Unlike other platforms that ship mystery boxes to customers before they find out what they’re getting, Hybe gives shoppers a more unique experience. Through their website, shoppers complete their profile and preferences, and then, they are presented with the virtual boxes most suitable for them. All items unboxed can be ordered right away or exchanged if not desired.
Hybe was originated with the vision of making expensive luxury fashion items more accessible to people from all walks of life a lot of people miss out on it due to financial issues. The company, as young as it is in the industry, was able to achieve this almost impossible task and simultaneously remain a sustainable online business. Through the combination of mystery boxes and luxury products, shoppers get the chance to acquire authentic designer items at very low costs.
Hybe has had successful collaborations with well-known content creators such as Mike Majlak, Ace Family, Prettyboyfredo, Lance Stewart, and Robin Birrell, who have several million subscribers on their YouTube channels and have developed engaging content that builds awareness around gamified shopping and mystery boxes. With these recent developments, Hybe continues to materialize its vision of revolutionizing the way people shop online.