Global consumer electronics giant Hisense has announced a strategic partnership with football powerhouse Real Madrid, aiming to enhance the experience of Nigerian fans.
The three-year collaboration will see Hisense become a key partner for Real Madrid’s men’s and women’s first division teams, including the UEFA Champions League and Supercopa de España.
As part of the partnership, Hisense will launch a limited-edition 100-inch co-branded TV, designed to provide fans with an immersive viewing experience. Additionally, the company will introduce initiatives to engage fans with the sport and its broader cultural context.
“We are thrilled to partner with Real Madrid, one of the most iconic football clubs in the world,” said the company in a statement.
“This partnership aligns with our commitment to delivering exceptional experiences to fans and showcases our dedication to innovation and quality.”
Real Madrid expressed similar excitement, stating, “We are delighted to welcome Hisense to our family. This partnership will allow us to connect with our passionate Nigerian fanbase in new and exciting ways.”
The collaboration marks a significant milestone for both organizations, as they seek to leverage Real Madrid’s global appeal and Hisense’s technological expertise to create unforgettable moments for Nigerian fans.