In a vibrant celebration of flavour and innovation, GBfoods Nigeria has unveiled five new products designed to bring convenience, quality and affordability to home cooks, chefs, food entrepreneurs and consumers.
The products – Bama Shawarma Mix, Gino Asun-Flavoured Seasoning Cubes, Gino Asun-Flavoured Tomato Mix, Gino Red Hot Pepper Powder, and Jago Mayonnaise (re-launched) – capture the essence of Nigerian cuisines.
With brand ambassador, Hilda Baci, lending her star power and culinary expertise to the unveiling, the event, which held in Lagos recently, also had chefs, food stakeholders, partners and sales distributors in attendance.
The Gino Asun-Flavoured Seasoning Cubes and Asun Tomato Mix bring the rich, smoky flavour of asun to everyday meals, without the time and complexity of traditional preparation. Bama Shawarma Mix is a versatile, all-in-one blend that streamlines the shawarma preparation process while delivering authentic flavour in every bite.
Speaking at the launch, GBfoods’ managing director, Vincent Egbe, emphasized the company’s commitment to innovating with purpose.
“We remain committed to creating solutions that improve lives today and support a sustainable and flavourful future for generations to come,” he declared.
While GBfoods’ Marketing Director, Oreoluwa Atinmo, expressed excitement about the Asun-Flavoured Seasoning Cubes and tomato mix, brand ambassador, Hilda Baci, praised the innovative direction of the new products.
“Bama Shawarma Mix simplifies cooking without sacrificing flavour and brings everything you need for a perfect shawarma into one jar, helping you optimize pantry space and reduce cooking costs while saving time,” she said.
The evening also witnessed an awards segment, in recognition of GBfoods’ top-performing partners, underscoring the company’s mission to meet local tastes with global standards, and marking a significant step in their journey to make quality, flavourful food more accessible to Nigerians.