For the last seven years, Fresh County has continued to redefine the food production space, by distributing fresh produce to a huge pool of teeming consumers. Through their value chain, Fresh County has been able to support small holder farmers, by increasing the financial value they obtain for their produce, establishing stronger market access and adding value to their raw materials.
Chief Executive Officer of Fresh County Foods, Mrs. Amaka Emmanuel, stated that the company exists to also provide viable nutrition solutions for a very wide range target audience: “Fresh County is solving vital problems in the society. We are re-introducing longevity to humanity by providing freshly made juices, smoothies, salads and plant-based milk with no added artificial sugar, no preservatives and no additives.”
“We cater for people of all ages with limitations to babies between ages 0-2 years. We cater for the health-conscious individuals, people managing life style illness such as diabetes, obesity and high blood pressure, the fit-farm individuals, pregnant women dealing with constipation, athletes, Invalid and convalescent,” she added.
Fresh County has taken huge strides towards tackling food waste and wage loss by improving the income metrics of small holder farmers, and also continued to maintain exceptional customer relationship management. Mrs. Emmanuel expressed optimism about attaining the brand’s long-term progress, in the coming year.
“We are improving on our processes, making it easier for people to access nutrient dense meals. We are creating a quick service option for healthy meals. In this way most of our products will be available on-demand not only to those on pre-booked meal plan.”
“Presently, we have just expanded our Manufacturing As A Service (MAAS) department for B2B customers by 300 per cent, whereby, we manufacture for other brands such as hotels, restaurants, caterers, juice bars, supermarkets, schools and other retail outlets. In this way, we shall be able to expand the reach of healthy food options.”
She further noted that Fresh County stands out from the rest of the market due to its unique production process, that places consumer preferences at the center of decision making: “Part of the uniqueness of our products is that our customers are part of the creation process. Our Juices, smoothies and salads are made right before the eyes of the customers, this enables customers to choose ingredients they are comfortable with. Our healthy meals for the invalid and convalescent persons are consciously tailored to each individual need recommended by their nutritionist.”
Mrs. Emmanuel also reaffirmed the company’s commitment to following environmentally sustainable industrial processes that are safe for the ecosystem.
“We are a circularity focused and environmental conscious business operating from farm to table and table back to farm. The waste products from our juicing processes are used as feed for animal husbandry and compost for farming. Our three locations are presently powered by 47% renewal energy in form of solar panels and inverters that reduces carbon footprint in the environment.” she added.