By Bianca Iboma-Emefu
Dufil foods, UAC foods, Flour Mills among other brands and products had an outstanding night at the 2024 Brandcom Awards, as these companies, got recognitions and were awarded in different categories.
“The platform honoured outstanding brands and marketing communications professionals at Landmark Event Centre ,Lagos on Saturday, October 26, 2024.
Convener of Brandcom Awards and publisher of Brand Communicator, Joshua Ajayi said “It has been our culture each year to celebrate and showcase excellence at our awards night each year based on our mantra of Prestige, Integrity, and Credibility.
“Brandcom Awards celebrates the exploits and achievements of brands, agencies, and notable players who have gone the extra mile to impact the industry. The award is also designed to be the most credible and prestigious platform recognizing, rewarding and inspiring agencies, brands, and individuals in the marketing and communications industry in Nigeria”.
The award ceremony witnessed the best of the best in the marketing communication industry in Nigeria,the event had in attendance captains of industries, Regulatory Bodies, Brands, Agencies, and individuals from various sectors.Shocasing dynamic array of key figures in Nigerian marketing communications, including industry titans, trailblazers, and emerging leaders. Chain Reactions Africa was celebrated and honoured with four prestigious awards.
Our awardees are assessed by teams who take decisions based on key touchpoints, across categories. That is why we can clearly identify and recognize excellence, innovation, and engagement by brands in the period under review which is between October 2023 to October 2024.”
Explaining the inspiration behind this initiative, Ajayi added, “Before we launched Brandcom Awards years ago, we identified a gap in the industry that needed to be filled. As publishers of Brand Communicator, we have a unique vantage point to impartially observe this industry and gain insights like no other. Brands, individuals, and organizations invest substantial efforts year after year, and we believe it’s essential to applaud them, recognizing their tireless work and encouraging them to continue to strive for excellence in the industry.”
Aside from agencies, corporate organizations, and individuals, the top 35 under 35 marketing and communication professionals, who have done exceedingly well this year will also be recognized for their outstanding performance in the industry.
The assessors, comprised of industry experts and seasoned marketing professionals, recognised Chain Reactions Africa for its forward-thinking strategies, its ability to craft bespoke communication solutions, and its remarkable contributions to the growth and development of the communications sector in Nigeria and beyond.”
He noted that Chain Reactions Africa has distinguished itself as a leader in strategic communications, consistently delivering impactful solutions for its clients across industries and onboarding new ones in the process.
Through its innovative approach to public relations, brand strategy, and corporate communications, Chain Reactions Africa has proven its ability to navigate complex communication challenges, creating narratives that resonate with both clients and their audiences.
The awards are the Most Outstanding Strategic Communications Consultancy of the Year, Most Outstanding PR Agency of the Year, Most Outstanding Public Relations Agency – Political and Public Sector, and a personality award for its Managing Director/Chief Strategist, Israel Opayemi, as CEO of the Year in the Public Relations Category.
In his address, CEO of the year,Israel Opayemi said: “To be awarded not just one, but four awards is an amazing result for Chain Reactions Africa and everyone on our team. It is particularly gladdening for me to also receive recognition as the CEO of the Year in Public Relations; it simply caps it all and makes me incredibly proud. As a culture, insights, trends and strategy consultancy, it goes without saying that we are committed to delivering exceptional services and creative ideas to our clients across private and public sectors.”
His words of the organizers, these recognitions celebrate Chain Reactions Africa because they have demonstrated exceptional leadership, innovation, and strategic insight in the communications industry during the period under review.