By Johnson Adebowale
Baobab Nigeria, a financial institution, recently organized a nationwide fitness walk across its 38 branches to promote healthy lifestyles and financial wellness. The event, themed: ‘Fit Body, Fit Pocket – Na Who Dey Healthy, Dey Save,’ brought together employees and customers to engage in physical activity and learn about the benefits of financial planning.
The simultaneous fitness walks, held in 16 states across Nigeria, were a resounding success. Employees and customers participated enthusiastically, enjoying the music, exercises, and camaraderie.
“Our fitness walk is part of our mission to promote a stable financial life and health for not just our employees alone but also the communities we reside in,” said Eric Ntumba, AG CEO of Baobab Nigeria. “At Baobab Nigeria, we believe that taking care of both physical and financial health leads to a fuller, more balanced life. We are excited to do this because it sets us on the right path to achieving our goals both as individuals and as an organization.”
The event was vibrant, featuring music, exercises, food, and dance, mirroring the goals of Jollof+ to promote a sustainable financial life and connect with the daily lifestyle of Nigerians. The fitness walk effectively communicated Baobab Nigeria’s commitment to both physical and financial well-being.
Oladapo Ikupolati, Chief Business Officer of Baobab Nigeria, elaborated on the importance of the fitness walk, saying, “We believe that a healthy body is the foundation for financial discipline and stability. With Jollof+, we’re providing a tool that enhances financial stability and helps individuals build a secure future. Our fitness walk event brings that goal to life, showing our dedication to every part of our customers’ journey to success.”
This initiative not only highlighted Baobab Nigeria’s dedication to improving the physical and financial health of Nigerians but also allowed employees to break from routine work and strengthen team spirit.
Baobab Nigeria plans to continue similar initiatives within local communities to further their mission of enhancing the daily lives of people. Through these efforts, they aim to make financial planning a positive and engaging part of everyday life, reinforcing their role as a pillar of support in the community.