Good Mama Detergent, brand from Eko Supreme Resources Nigeria Limited, recently kicked off its marketing campaign across the country, tagged “Naija Queen” Open Market Fashion Show. This first-of-its-kind initiative in Nigeria will see customers rewarded with cash prizes worth over 10 million naira during the course of the campaign.
The Good Mama “Naija Queen” open market fashion show, which was created to foster deeper customer connections and engage stakeholders in their everyday environment, kicked off on Monday, July 8th in Lagos at the Igando market. Other market locations include, Oke-Arin, Sabo Ikorodu, Trade fair, Mushin, Ikotun, Baboko Market in Ilorin, Bodija and Agebeni Market in Ibadan, and Sagamu Market in Ogun State.
Ramat Haruna, Brand Manager for Good Mama Detergent, emphasized the brand’s commitment to inspiring and appreciating their core customers – courageous women who balance their aspirations with family responsibilities.
“The Good Mama ‘Naija Queen’ Open Market Fashion Show is our way of connecting with our esteemed customers, who are primarily women retailers, wholesalers, and distributors. We believe that strength comes from within every Nigerian woman. This event allows us to appreciate them, create a fun and engaging atmosphere, showcase our enhanced product, and reward loyalty while attracting new customers. We want to demonstrate that with Good Mama, you can achieve powerful cleaning at an affordable price, without compromising on quality or your dreams,” she said.
Hosted by popular influencer Folagade Banks, also known as Mama Deola, these events are transforming ordinary marketplaces into vibrant showcases of fashion and functionality. The show features contests such as Best Dressed, Best Head-tie Style, and the coveted Slay Mama and Slay Queen titles.
The event celebrates Nigerian fashion and highlights Good Mama’s improved formula, featuring long-lasting fragrance, gentle care for hands, active foaming power, and superior colour protection.
Good Mama’s legacy of quality and affordability continues to solidify its position as a preferred detergent brand in Nigeria. This ongoing fashion show tour adds a touch of glamour to the mix, further demonstrating Good Mama’s commitment to exceeding customer expectations. By setting new standards in the industry, Good Mama reaffirms its status as a trusted household brand that not only cleans clothes effectively but also resonates with the vibrant spirit of Nigerian communities.
Good Mama launched in 2009 in Nigeria. Over the years, it has earned the trust of Nigerian consumers and is now one of the country’s leading detergent brands. It was launched in Nigeria to provide an effective powder detergent at pocket-friendly prices.