Fearless Energy Drink brand from Rite Foods Limited treated its loyal consumers to an exciting movie outing at Ikeja City Mall on Saturday. The event featured a thrilling cinematic experience, showcasing the popular Fearless Classic and Fearless Red Berry variants, beloved by a wide audience of consumers.
Olaniyi Aderuku, Brand Manager of Fearless Energy Drink, explained, “This movie outing is one of the ways we show appreciation for our consumers’ loyalty, especially in today’s challenging economic environment. It’s an initiative designed to strengthen brand loyalty and foster a deeper emotional connection with our customers.”
Aderuku emphasized that Fearless Energy Drink remains dedicated to delivering superior taste, excellence, and innovative experiences for its consumers. He affirmed the brand’s commitment to continuous consumer engagement and satisfaction.
“The choice of the movie ‘Gladiators 2’ resonates with the bold and empowering spirit of Fearless Energy Drink. We aim to inspire our consumers to conquer challenges and embrace their inner strength,” he said. “With our tagline, ‘Embrace The Thrill,’ Fearless Energy Drink encourages consumers to pursue their goals with relentless energy and courage, while embodying the values of leadership and perseverance.”
The screening of the two-hour blockbuster had attendees buzzing with excitement as they enjoyed the film, capturing memorable moments with pictures to relive the experience.
Mrs. Ajogbo, a mother of two, expressed her gratitude, saying, “I was so surprised by the kindness and generosity of the Fearless Energy Drink team. It was a special treat for my kids and me. Rite Foods Limited has created memories that will last a lifetime. Thank you for making your consumers feel valued and appreciated!”