From Magnus Eze, Enugu
Nigeria’s leading fashion maker, Africana, is set to take the global stage as it unveils a comprehensive collection tagged: ‘The Art of life’.
The unveil will take place at the brand’s inaugural fashion show dubbed: ‘Africana Experience Life’ slated for Abuja’s Harrow Park in December. According to the organiser, the show promises to connect guests with their African heritage while immersing them in a contemporary fashion experience.
Africana’s CEO, Charles Oronsaye and Guest Creative Director, Ifidon Oisamoje, constitute a dynamic pair that has steered the brand’s evolution into a timeless entity.
Speaking on the collection, Charles Oronsaye said: “The Art of Life collection is designed to cut across every facet of living – from the boardroom to the bar, to the gym and to the house – giving you the essentials for existence. Our brand has continuously sought to create a template for Africans both at home and abroad that serves as a bridge between our past, present and future.
It is my prayer that Africans will continue to be prosperous through collaboration and excellence, and this is reflected in the work we have done over the years. The brand has become more than a brand but rather a movement of Africans, by Africans, for the world! This is the Art of Life!”
The show will also highlight ‘The Art of Taste’, a selection of meticulously curated beverages and cuisines that reflect the essence of Africana culture. Additionally, attendees will have the opportunity to purchase pieces from the collection during the event.
Africana (formerly known as Africana Couture) started out as a fashion house whose products revolved around kaftans and agbadas. It is renowned for seamlessly blending classic African fashion with luxury, where traditional African roots harmonize with modern fashion trends. Overtime, the brand has expanded its fashion range to include urban clothing and accessories for both men and women, by creating essential products for people of African heritage worldwide.