By Moses Akaigwe
History was made in the auto market recently when New Era Autovehicle Services Limited became the first to open an exclusive Jetour showroom in Nigeria.
Located in the heart of Victoria Island, Lagos, the showroom was inaugurated on Wednesday, June 18, 2025 — a development that has been described as a bold step towards redefining the Nigerian automotive landscape.
The ultra-modern facility was unveiled at a grand ceremony attended by leading industry stakeholders, including Chief Michael Ade.Ojo, Chairman of Toyota Nigeria Limited, who commissioned the showroom as the Guest of Honour.
Speaking at the event, Chief Ade.Ojo lauded the Jetour brand, noting that its vehicles align perfectly with Nigeria’s rugged terrain and challenging climate.
He urged individuals and corporate organisations to consider Jetour vehicles for their “ruggedness and state-of-the-art equipment.”
“Jetour is not just a stylish automobile — it is a durable companion built to meet Nigeria’s peculiar demands. It is encouraging to see an initiative that prioritises innovation, reliability, and a future-forward approach,” Chief Ade-Ojo said.
Delivering her keynote address, the Managing Director of New Era Autovehicle Services, Kemi Koyejo, described the launch as more than just a business milestone.
According to her, it signals the beginning of a new era in mobility and customer experience in Nigeria.
“Today marks more than the opening of a showroom; it is the beginning of a bold journey to redefine automotive excellence in Nigeria,” Koyejo declared. “We are proud to unveil the first exclusive Jetour dealership in the country — bringing world-class technology, luxury SUVs, rugged off-roaders, and innovative electric vehicles closer to the Nigerian market.”
She emphasized that the facility would not only provide real-time access to Jetour vehicles, but also serve as a hub for after-sales services, competitive pricing, flexible financing, and certified pre-owned options.
Koyejo also highlighted the company’s commitment to sustainability, revealing that New Era’s product portfolio includes an expanding line of hybrid and electric vehicles aimed at reducing carbon emissions and contributing to a greener environment.
The New Era Autovehicle Services MD earned a loud applause from the guests when she assured that the new dealership boasts a huge stock of replacement parts expected to take care of the customers’ various service/maintenance needs for many months hence.
She extended appreciation to Jetour Mobility Services Nigeria Limited for its support, and to her business partner, Mr. Raf Abanum, for his unwavering encouragement.
Also present at the opening ceremony were the former Corps Marshal of the Federal Road Safety Corps (FRSC), Dr. Boboye Oyeyemi and his friend, Segun Odusanya, who accompanied the Toyota Chairman and other guests on a tour of the showroom and the well equipped after-sales support section.
The tour of the new showroom revealed Jetour’s versatile range of vehicles, from luxury designs to adventure-ready models.
The facility is expected to enhance the brand’s visibility and responsiveness to consumer needs in Nigeria’s highly competitive auto market.
Some of the vehicles on display in the Jetour showroom included X70 PHEV (plug-in hybrid electric vehicle); X90 Plus Cruise, a premium seven-seater SUV; T2, a mid-size SUV; and Dashing, a compact crossover SUV, among others.
With this development, Jetour joins the growing list of global automotive brands deepening their footprints in Nigeria, as the country’s demand for technologically advanced, affordable, and durable vehicles continues to rise.