By Rita Okoye
Euphonic Records, a music label co-owned by Oluwatobiloba Phillips and Idris Adeyanju, has announced its highly anticipated music challenge designed to support and empower up and coming artistes in Nigeria.
According to Oluwatobiloba Phillips, the music challenge aims at helping artistes achieve their goals, providing them with the needed platform to showcase their talent.
“The Euphonic Records Music Challenge offers a range of enticing prizes for participants. The winner will be awarded a recording deal, allowing them to take a significant step forward in their musical career. The second-place artiste will receive a generous cash prize of N300,000 while the third-place contestant will be awarded N150,000. Additionally, all three winners will have the exclusive chance to collaborate with our talented in-house producers on their upcoming projects,” he noted.
The music challenge is open to all Nigerian artistes, offering an exceptional opportunity for the aspiring ones to showcase their skills and gain recognition in the industry. It will commence on July 10 and run until July 24, and would provide artistes with ample time to prepare and submit their entries.
To participate, artistes must submit a freestyle video of themselves rapping or singing over a beat. The video should capture the essence of their talent and showcase their unique style. Winners will be selected based on a thorough evaluation process. A panel of esteemed judges will account for 60% of the voting, considering factors such as creativity, originality, and overall performance. The remaining 40% will be determined by the engagement and interaction generated by the artistes’ videos on Euphonic Record label’s page, emphasizing the importance of connecting with their audience.
“We are incredibly excited to launch this music challenge and provide a platform for emerging artistes to showcase their talents. Our aim is to empower artistes, nurture their creativity, and help them take significant strides towards their dreams,” Phillips stressed.
Idris Adeyanju, co-founder of Euphonic Records, added, “We believe that every artiste deserves a chance to shine, and this challenge is a testament to our commitment to fostering the Nigerian music industry. We look forward to discovering exceptional talent and offering them the support they need to succeed.”