By Christy Anyanwu
Design Essentials has been made the official hair partner of Africa Celebrates Festival 2023.
Design Essentials, an African Diaspora hair brand specially formulated for black, uses naturally sourced ingredients from Chad. It is specifically designed to nourish, revitalize and strengthen the hair. The collection includes Chebe Herbal Pre-Wash Intense Repair Masque, Anti-Breakage Moisture Retention Shampoo, Anti-Breakage Moisturizing Leave-In Conditioner, Braid and Twist-Out Styling Crème, and Strengthening and Moisturizing Styling Mousse.
According to the organisers, Design Essentials will fly five top hair stylists from their London base to style the hair of over 60 top African models that will be strutting the runway of Africa Fashion Reception Gala and Awards Night of Africa Celebrates.
The event, scheduled to hold from October 25 at African Union headquarters and Skylight Hotel in Addis Ababa, Ethiopia, is organised by Legendary Gold Limited, in collaboration with the African Union, embassies of Nigeria and Burundi in Ethiopia; Ethiopian Ministry of Foreign Affairs; Africa Tourism Board; Pristine Marketing Group, and Studio 1888 among others. Ethiopian Airlines is the official carrier.