In a groundbreaking development for Nigeria’s entertainment industry, renowned media strategist and talent manager Dami Adenuga has become the first artist manager to be signed as a brand ambassador by a financial institution.
Moremonee Microfinance Bank unveiled Adenuga alongside TikTok sensation Peller as its official brand ambassadors at a ceremony held at the bank’s headquarters in Abuja.
Dr. Mohammed Olatunji, CEO of Moremonee, highlighted the strategic nature of the appointments, stating, “Dami Adenuga represents more than numbers or followers; they embody the spirit of innovation and resilience our customers value.”
Adenuga’s appointment is a testament to his significant contributions to Nigeria’s entertainment landscape. As the founder of DAW Empire, a leading public relations and talent management company, he has been instrumental in shaping the careers of top entertainers, including Jumabee, Humblesmith, Tolibian, Commissioner DJ Wysei, and Teddy-A.
With over a decade of experience, Adenuga has built a reputation for his dynamic approach to media strategy and talent management. His work has not only elevated artists but also transformed narratives, positioning African talent on the global stage.
Beyond his role at DAW Empire, Adenuga serves as the Head of Media and Communications for the Kogi State Social Investment Programme Agency, reflecting his versatility and commitment to societal development.
His recent recognition as a Certified Management Consultant and Fellow of the Institute of Management Consultants (IMC-Nigeria) further proves his professional excellence in management consulting.
Adenuga’s influence extends to the digital sphere, where he was recently identified as the top-rated Nigerian influencer on X (formerly Twitter), highlighting his ability to drive engagement and shape online conversations.
Reflecting on his journey, Adenuga remarked, “I’ve spent the last ten years helping creatives shine. Now, with Moremonee, we’re helping them bank better, save smarter, and build real futures.”
His endorsement as a brand ambassador not only marks a personal milestone but also sets a precedent in the Nigerian entertainment industry, illustrating the expanding roles and recognition of artist managers in the corporate sector.
With this partnership, Moremonee aims to leverage Adenuga’s expertise and influence to reach the unbanked, support Nigeria’s creative economy, and promote smart money habits among young people.
As the lines between entertainment, digital influence, and financial empowerment continue to blur, Dami Adenuga stands at the forefront, exemplifying the evolving landscape of brand representation in Nigeria.