In a vibrant display of commitment to quality and consumer connection, Besense sanitary and Lebrace baby diaper, flagship products from the renowned Goonite Hygiene Company, orchestrated a lively campaign at the bustling Oke Arin market. Tagged “Healthy Beginning, Happy Future,” the campaign aimed at cultivating impactful relationships with diverse consumers, fostering deeper market penetration and establishing a more personalized connection with the products and the brand mission.
John Jiang, Managing Director of Goonite Hygiene Company, unveiled the campaign, strategically tapping into the festive Christmas season to create stronger connections between the brand and consumers. The campaign, aptly titled “Healthy Beginning, Happy Future,” aligns with the spirit of sharing during Christmas and emphasizes the value and quality encapsulated by Besense sanitary pads and Lebrace baby diapers, making them widely accepted by consumers.
“This is the Oke Arin market. This is the beginning of a strong brand. And when you want to start your reputation and build your brand name, I think this is the right place. That’s why we are here today. Because this is Christmas season, and we are honored to have our brand ambassador, Destiny Etiko, here to share high-quality products of Lebrace Baby Diapers and Besense Sanitary Pads with those in need.”
In the season of giving, Goonite Hygiene Company, in collaboration with its brand ambassador Destiny Etiko, plans to distribute free products to charitable organizations, hospitals, and individuals in need, reflecting the company’s commitment to giving back to society.
Furthermore, Besense and Lebrace have extended their market presence to various parts of the country, receiving positive feedback from end-users. John Jiang emphasized the company’s dedication to continuous improvement based on consumer feedback and the integration of high technology in product development.
Destiny Etiko, the brand ambassador, affirmed that the campaign aligns with the company’s mission to empower female consumers, allowing them to enjoy total freedom without restrictions in their daily activities. She highlighted the premium quality and distinct features of Besense Sanitary Pads, emphasizing their effectiveness in providing comfort and protection.
“The quality of Besense Sanitary Pads is topnotch, with a minty flavor that helps protect against infections. The authenticity of Besense Sanitary Pads is second to none. Using it, you won’t have any leakage or discomfort. It’s a total package that has proven to be one of the best sanitary pads out there.”
Destiny Etiko also shared her positive experience as the face of Besense and Lebrace, which can be found on the popular social media platform Instagram as “lebracediapers”, expressing pride in working with brands that prioritize quality and authenticity.
The experiential market activation drew a substantial crowd of curious consumers eager to experience the emotionally connected products. The company strengthened this connection by distributing about 2,700 packs of Besense sanitary pads and Lebrace diapers during the campaign.
To stay connected with Besense and Lebrace, visit the official website: goonitehygiene.com as well on YouTube as LebraceBesense.
The campaign culminated in a joyful celebration, promising ongoing emotional connections and leaving many consumers smiling home with complimentary packs, courtesy of Goonite Hygiene Company, the proud makers of Besense Sanitary Pads and Lebrace Baby Diapers, with their factory located in the heart of Lekki, Lagos.