The Filmhouse Group is excited to announce a new initiative, in partnership with Shades of Life Care Limited, including its philanthropic arm, the Shades of Life Foundation. This initiative is aimed at providing children with diverse needs, the opportunity to enjoy age-appropriate movies in a supportive and controlled environment.
It highlights Filmhouse’s commitment to inclusivity and accessibility in entertainment and the arts. The first edition was held at Filmhouse Lekki yesterday and it was an unforgettable experience, leaving a lasting impact on everyone involved.
The collaborative effort will create a welcoming cinema experience tailored towards children with diverse needs. By offering a specialized screening experience and ensuring a nurturing atmosphere, Filmhouse and Shades of Life Care Limited are dedicated to making the magic of movies and cinema accessible to all children. Speaking with Mr. Kene Okwuosa,CEO of Filmhouse Group said, “Our collaboration with Shades of Life Care Limited represents a significant milestone in our commitment to inclusivity and accessibility.
By offering a cinematic experience designed for children with diverse needs, also the founder of Shades Of Life Care Limited, Dr Eziafakaku Nwokolo said “we are extending the joy of film to every child, ensuring that they can enjoy movies in a supportive and accommodating environment. Mr Kene Okwuosa, Group CEO, Filmhouse group also made it clear that this particular dream has been nursed for almost two years now but he’s happy the dream is coming into reality.
Filmhouse is a proud partner with Shades of Life on this initiative and excited about the positive impact it will have on the community at large. We had some of the parents of the children with diverse needs around too and they gladly expressed their feelings about this beautiful initiative.
Mrs Ayo who has countless times felt bad with the way some people discriminate against children living with autism embraced this gesture from Filmhouse and Shades Of Life Care, as a great opportunity to make these children not feel less of humans.
Mrs Gloria Williams shared how partnering with Shades of Life Care Limited has helped her discover how to parent her child with ease and assurances that; hope is not lost on children living with diverse needs.
She stated that their ways align perfectly with the commitment to inclusivity. At the Filmhouse Group “This initiative reflects our dedication to creating positive and memorable cinema experiences for every child, ensuring that everyone can enjoy the magic of film and cinema.” – Mrs. Mojisola Oladapo, Chief Marketing Officer.
The initiative will feature a selection of films suited for different age groups and needs, with enhancements such as sensory-friendly screenings and special accommodations to ensure comfort and enjoyment for all attendees. We believe that every neurodivergent child deserves the same opportunities as their neurotypical peers.
Be it in the classroom, playground or enjoying simple pleasures like going to the cinema. What we need to do as a community is create enabling environments for them to engage in these activities. Autism or intellectual disability is not a disease or something contagious, it’s experiencing the world differently and we ought to embrace the difference. We’re happy to collaborate with The Filmhouse Group to create this opportunity. – Dr. Eziafakaku Nwokolo , Board Certified Behavior Analyst, Qualified Behavior Analyst. Founder/CEO Shades of Life Care Limited The Filmhouse Group and Shades of Life Care Limited are committed to making this initiative a success and are eager to offer an enriching and inclusive cinema experience for children throughout the community.
Speaking about The Filmhouse Group; The Filmhouse Group is a leading force in the African entertainment industry which includes Filmhouse Cinemas and FilmOne Entertainment. Filmhouse Cinemas is renowned for its exceptional movie-going experience across multiple locations, offering state-of-the-art technology and comfort for everyone. Meanwhile, FilmOne Entertainment serves as a dynamic production and distribution arm, bringing a diverse range of local and international films to audiences across Nigeria. Together, The Filmhouse Group is dedicated to enhancing cinematic experiences and expanding the perception and reach of quality entertainment in Africa.
About Shades of Life Care Limited; Shades of Life Care Limited is a company committed to enhancing the lives of children with diverse needs. Through its innovative programs and compassionate services, Shades of Life Care Limited focuses on providing inclusive support and care, empowering children and their families. The organization’s holistic approach addresses various aspects of well-being, from physical and emotional support to social and educational opportunities. With a mission to foster inclusion and enriching lives, Shades of Life Care Limited strives to create a more equitable and supportive community for all children. For more information, please contact: The Filmhouse Group Press Office info@filmonengcom.