While much of the attention in Nigeria’s music industry is focused on big-stage concerts and award shows, a quiet wave of independent artists are winning hearts from the ground up. Among them is C-UNIT, a duo blending highlife and Afrobeats with a growing reputation for deeply engaging live shows and strong grassroots support.
Comprising brothers Onyedika Pascal Ike and Onyebuchi Anthony Ike, C-UNIT isn’t just making music, they are building connections. From community events to campus shows, their performances have become a staple in small but vibrant venues across Lagos and beyond.
“What makes C-UNIT special is the way they carry the people along,” said Femi Abass, a student union leader at a Lagos tertiary institution where the group recently performed. “It is not just music, it is energy, story, and vibe all in one.”
Their message-heavy songs like “Reason Why”, “Odieshi”, and “Winner for Me” explore themes many Nigerians connect with , perseverance, hustle, and cultural pride. But it’s on stage that their songs truly come to life. The duo’s performances often include live vocals, audience participation, and spontaneous renditions that reflect the mood of the crowd.
“We started from the grassroots, so we know what it feels like to be overlooked,” says Onyebuchi. “When we perform, we’re not just trying to entertain. We’re trying to connect.”
Their growing street appeal is now matched by a rising digital footprint. On Instagram, their official account @cunit_official has crossed 416,000 followers, with steady engagement from fans across Nigeria and the diaspora. On Spotify, the group has over 1,200 monthly listeners, with top listener cities including Lagos, Ibadan, and Johannesburg. Their recent releases are also gaining traction on Apple Music, where songs like “Asampete” and “Odieshi” have been featured on curated Afro-pop playlists.
According to their manager, Ifeanyi Nwosu, the group’s success is no accident. “We’ve made a conscious effort to stay close to the people,” he said. “While some artists focus solely on radio and influencers, we’ve built directly through shows, streaming, and word of mouth. That’s why our fanbase is loyal.”
C-UNIT’s most recent live appearances include performances at cultural events in Surulere, Ajegunle, and a youth development summit in Festac. These shows are often self-organised or made possible through small partnerships with local event planners and community groups.
“There’s something about hearing Odieshi live that gives you goosebumps,” said Tina Okoye, an event host who booked the group for a local celebration in Ajah. “They know how to hold a crowd — and not just with hype, but with heart.”
The duo is currently planning a small campus tour, as well as more collaborative performances in Eastern Nigeria, where their roots lie. Their goal, they say, is not just to grow fame but to leave impact.
“You don’t need a million followers to make a difference,” said Onyedika. “Sometimes, you just need 50 people in a room who believe in you and we’ve had that since day one.”