In celebration of World Milk Day 2024, the Irish Food Board (Bord Bia) in conjunction with Ornua, marketers of Kerrygold Milk, hosted a two-day milk party at Ikeja City Mall recently.
The event, themed “Everything Milk” brought together families and milk enthusiasts to celebrate and enjoy the Irish dairy.
The celebration, an annual activity which is in its 4th year, was created to provide a platform for consumers to enjoy the rich quality of Irish dairy, which is Kerrygold milk, with family and friends through engaging and fun activities with exciting rewards.
Leading up to the party, Kerrygold took to the streets of Lagos to gift members of the public select Kerrygold products, ensuring that they were not left out of the celebration.
Regional Manager West Africa, Bord Bia, Ese Okpomo, said, “Dairy is an important sector for Ireland. Irish cows are reared naturally enjoying a diet of over 90% grass and spending as much time outside making Irish dairy creamy and highly nutritious.”
The party was filled with a variety of fun activities for families, friends and children alike. A mixology stand offered a variety of milkshakes and smoothies, ensuring that every attendee enjoyed a cup of rich Kerrygold. Children delighted in milk-coated marshmallows and popcorn, with their faces painted with their favourite cartoon characters as there were face painters on ground. Consumers also had their photos printed out as keepsakes, courtesy an instant photo booth stand, capturing excited faces in moments of excitement.
The event was a memorable experience for all as guests expressed their love for the milk throughout, showing appreciation to the Kerrygold brand for the opporutunity to have fun and enjoy good milk.
Head of Sales and Marketing, Ornua Nigeria, Abayomi Adesanmi, said, “Kerrygold is dedicated to promoting the health benefits of Irish dairy and creating moments of joy for families. The Kerrygold Milk Party was a wonderful opportunity for us to engage with our consumers directly and celebrate World Milk Day in a fun and memorable way.”
Kerrygold milk is manufactured and distributed by Ornua Nigeria, and promoted by Irish Food Board, Bord Bia. Kerrygold Milk is produced from fresh, high-quality milk and fortified with vitamins to provide essential nutrients.