By Damilola Fatunmise
Just when you think the wave-making fashion brand, Urbanside couldn’t up the ante anymore, it has shattered its own record with its latest collection.
Urbanside’s newly released Bold Babe Collection takes the form of its name ‘bold, vibrant and sassy’. Now, the collection has emerged as a complete favourite of all the main character babes out there.
According to Blessing, the Creative Director of Urbanside, the Bold Babe Collection was inspired by the strength and individuality of modern women.
“We wanted to create a line that celebrates boldness, confidence, and unique personal style. The eclectic patterns reflect the diverse ways in which women express themselves,” she explained.
Choosing the right patterns and prints for the collection was a collaborative effort of Blessing and her design team, who played with various traditional African prints and modern patterns to create a fusion that feels fresh and exciting.
She said further: “Our goal was to ensure each piece was eye-catching and unique, while also being versatile enough for different occasions.”
The Bold Babe Collection parades wide-legged trousers, patterned tops, and structured pieces, each designed to be both chic and comfortable. The black and white striped ensemble, for instance, balances style with ease, making it perfect for any setting.
One of the standout features of the Bold Babe Collection is its versatility. The collection’s wide-legged trousers and vibrant tops can be dressed up with heels for a night out or paired with flats for a more casual look. “We wanted to offer pieces that provide flexibility and can easily transition from day to night,” Blessing shared.
Comfort is a key factor in the Bold Babe Collection. Here, Urbanside made use of breathable, lightweight fabrics that allow for ease of movement.
To Blessing, fashion should never compromise comfort. Therefore, the collection’s structured pieces are designed to ensure customers feel confident and at ease in their outfits.
Since its release, the Bold Babe Collection has received an overwhelmingly positive response. Customers are completely in love with the bold designs and versatility of the pieces. Many of them have shared how chic and beautiful they feel wearing the collection, giving the main character energy.
The Bold Babe Collection aligns perfectly with Urbanside’s mission to celebrate diversity and individuality through fashion. “Urbanside is about creating pieces that make people feel unique and confident. This collection follows in our journey to push boundaries and offer innovative designs that resonate with our audience,” Blessing stated.
But what’s next for Urbanside? While Blessing couldn’t reveal too much about upcoming projects, she hinted on new and exciting designs in the making. “We’re always playing and experimenting with new styles. Our upcoming collections will push the limits of Afro-fusion fashion,” she noted.
With its vibrant prints and chic designs, the Bold Babe Collection is a nod to all the bold and confident women everywhere. As Urbanside continues to grow, more stunning collections that embody the brand’s unique vision are being anticipated by fashionistas.