Prime beauty brand and company, Deluxe Body International has made public the choice of Agu Esther Nnenna popularly known as @enacruzly on Instagram as a brand ambassador.
The unveiling ceremony and signing of the contract took place recently at the company’s office in Lagos.
@enacruzly who goes by the name @kingcruzly on her backup page on Instagram and on Snapchat is expected to bring to bear on the brand, her huge social media presence, while also promoting the ideals and visions of the Deluxe Body International’s core values.
In her appraisal of the new influencer for their brand, the Founder of Deluxe Body International, Elizabeth Israel-Kona said, “Her keen interest in her skin care routine; her means of communication with the public; her poise and brand identity; and lastly her complexion sealed the deal for us.”
Elizabeth Israel-Kona was optimistic that their ambassador will create content for promotion and generate sales by being sincere about the company’s products and services.
Elizabeth Israel-Kona, the founder of Deluxe Body International established the brand in 2021. Although she has been in the skincare industry before 2021, she officially entered the skincare industry in 2021 full scale.
Before the pandemic, she had attended a few skincare classes and taken certification courses. When the pandemic came and the world was on lockdown she started formulating skincare products for herself and gifting some of her products to friends and family.
According to her, their reviews and positive feedback helped in no small measure in actualising the dream of the brand which has carved an enviable niche for itself on the beauty landscape.