By Razaq Oboirien
Delta State-born entrepreneur, Erica Arubayi-Ifeka, is set to empower women who aspire to make technology a central part of their lives and contribute to the future transformation of various sectors in the country.
She said her mission is passionate about helping women discover their unique value propositions, amplifying their voices and preparing them for leadership in a competitive world.
“The technology landscape is ever-changing. To stay relevant, you have to anticipate change and embrace it head-on,” she declared.
“Your brand is your promise to the world. It’s not just about credentials; it’s about how you show up and the impact you create,” she added.
Her impressive résumé includes affiliations with prestigious organisations such as Shell International, GTBank, Segen Energy, ARM Asset Management, Cabot Financial, and IDCA SA. In these roles, Arubayi-Ifeka has been instrumental in driving impactful change. Her expertise in Human Resources and Mergers & Acquisitions sets her apart as a dynamic leader who effectively bridges the gap between technology and people-driven solutions.
Her journey is a testament to perseverance. As a woman navigating male-dominated fields like energy and investment management, she has consistently set high standards, earning accolades for her strategic insights and results-driven approach to managing initiatives across diverse stakeholder groups.
In an era where technology is reshaping industries, Arubayi-Ifeka stands out as a beacon of innovation, leadership, and resilience. With over 12 years of extensive experience, she has solidified her reputation as a transformative force across the energy, banking, retail, education and investment management sectors.