By Lukman Olabiyi
In a vibrant showcase of Africa’s rich cultural heritage, Lagos is preparing to host the 18th edition of the Culturella Festival from December 6 to 8.
This year’s festival, spearheaded by Culturati Africa under new leadership, promises to be a grand celebration of the continent’s traditions, artistic expressions, and craftsmanship.
Mr. Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism, Arts, and Culture, emphasized the state government’s commitment to youth empowerment through investments in the creative sector.
Aregbe, represented by Mrs. Olufunke Adu, highlighted the importance of showcasing Nigeria positively on global platforms, urging young Nigerians to counter negative stereotypes and project their country’s rich cultural tapestry.
“Lagos, under Governor Babajide Sanwo-Olu’s leadership, is dedicated to engaging and empowering youth through vocational schools and creative initiatives. It is crucial that the youth also advocate for a positive image of Nigeria and Africa internationally,” Aregbe stated.
The Culturella Festival aims to unite Africans from around the globe and lovers of the continent, offering a platform to explore and celebrate Africa’s diverse cultures.
The event will feature a range of activities, including fashion shows that highlight the beauty of African fabrics and ceremonies honoring individuals who have made significant contributions to the continent’s growth.
Dolamu Badejo, the new Chief Executive Officer of Culturati Africa, articulated the festival’s mission of using culture and arts as tools for enhancing international relations and fostering youth development.
“Our goal is to leverage this festival to drive economic growth and promote social cohesion across Africa,” Badejo said.
She also stressed the need to present Africa’s stories in a positive light, urging media, government agencies, and stakeholders to contribute to this narrative shift.
Badejo, who has taken the helm of Culturati Africa, emphasized a renewed focus on research and storytelling, aiming to reframe Africa’s image through the festival.
“Our stories, told from the future and past, have the power to reshape Africa’s global image,” she explained.
“We aspire to return to cultural awareness, rebuild fractured narratives, and fill the gaps in our history with a golden vision”, Badejo added.
John Fadejola, Head of Brands at Tantacom Experiential Projects Ltd., a communications partner for Culturati Africa, previewed the festival’s highlights.
He announced a fashion soiree showcasing African fabrics and hinted at honors for outstanding contributors to Africa’s development.
The Culturella Festival promises to be a transformative event, celebrating Africa’s vibrant cultures and paving the way for a positive global perception of the continent.