Star partners Spanish giants, FC Barcelona

Spanish Giants, FC Barcelona and Nigeria’s foremost beer brand, Star Lager have entered into a partnership deal that will see the brand become the “Official Beer Partner” or “Official Supporter” of FC Barcelona in Nigeria.
This is coming six months after Star Lager entered a pact with five other European clubs, Real Madrid, Arsenal, Paris Saint Germain(PSG), Juventus and Manchester City.
The announcement made after a facility tour of Camp Nou, home of FC Barcelona , will see Star Lager beer use the logo, name, symbols and colours of the Spanish club side.
The new partnership bestows Star Lager the exclusive right to promote the brands’ association to millions of FC Barcelona fans across Nigeria further supporting the vision to embrace an unrivaled passion of premium football experience by Nigerian fans.
Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi said the partnership is part of Star’s commitment to its consumers’ with the biggest passion for football.
“We are committed as a brand to nurture a partnership as this one, which will positively impact on the development of the football landscape in Nigeria. As a national premium brand, Star is investing in this and other partnerships with a huge potential for world class knowledge transfer.”
“The Nigerian football community will benefit from the technical expertise shared by the European giant as the growing sophistication of football fans mean the level of even local clubs in Nigeria must significantly improve to attract and keep the attention of the fans.” Franco Maria-Maggi concluded.
Founded in 1899, FC Barcelona, is one of the oldest clubs in the world. It is the second most valuable sports team in the world, worth $3.56 billion, and the world’s second richest football club in terms of revenue, with an annual turnover of €560.8 million.
Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona.
FC Barcelona legend Edgar Davids affirmed that with knowledge of the impressive fan base in Nigeria, football has proved to be a veritable tool that pulls down cultural barriers.
“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment. This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager”Davids said.