By Rita Okoye
Popular On-Air Personality and music executive, Nnamdi Melissa, better known as Kween Melissa, has joined Spice FM, marking a new chapter in her dynamic media career.
Known for her vibrant presence on Vybz FM, Melissa will continue hosting her acclaimed music show while expanding her role as a cultural tastemaker.
Beyond radio, Melissa is making waves in music marketing through Lucid Promotions, the agency she founded. Lucid has quickly gained recognition for its innovative artist campaigns, strategic rollouts, and services including playlist pitching, influencer marketing, and billboard promotions.
Speaking on her journey, Melissa shared, “Lucid Promotions was born out of a desire to help artists not only get heard but get heard by the right people. The industry is changing fast, and we want to be at the forefront—telling real stories, building organic reach, and creating campaigns that connect emotionally and strategically.”
Melissa’s rise as an A&R executive, promoter, and strategist has earned her respect across the industry, with many praising her for championing emerging talents and reshaping how Nigerian music reaches global audiences.
With her move to Spice FM and the continued growth of Lucid Promotions, Melissa remains a key force shaping the future of the Nigerian music landscape.