By Rita Okoye
Renowned Nigerian beauty therapist, influencer, and Chief Executive of Skin Therapy Beauty and Spa, Mimi Whyte-Femi, has shared insights on how being a public figure has influenced her brand, highlighting both the advantages and challenges of living in the public eye.
“Being a public figure has increased recognition for my brand, helping attract more clients and customers through word-of-mouth and brand awareness,” she told Sunday Sun.
She also noted the networking opportunities that come with her position. “I have access to valuable industry connections, including influencers, brands, and professionals, leading to collaborations, sponsorships, and partnerships,” she explained.
Furthermore, she emphasized the authority and trust her brand has built in the skincare industry. “We have established ourselves as an authority in skincare, providing trusted advice and guidance to our audience. Every product and in-spa treatment does exactly what we promise, and we have a loyal following with numerous testimonials and positive reviews,” she added.
Despite the advantages, Whyte-Femi acknowledged the downsides of being in the spotlight: “Your personal life is often exposed to the public eye, which can be overwhelming. However, I always try to set boundaries and stay focused,” she said.
She also addressed negative criticism, stating that public figures often face scrutiny over their products, services, or personal appearance. “Criticism is inevitable, but we remain true to our mission and stay focused. When you know who you are, external opinions don’t matter. I look to God and my family for strength,” she asserted.