For many African businesses, operational inefficiencies are as big a challenge as revenue generation. Managing transactions, tracking inventory, and handling customer relationships often require juggling multiple, disconnected systems—leading to costly errors, wasted time, and stunted growth. Emmanuel Marakwe-Ogu, CEO of Marasoft Pay, is on a mission to change that by integrating payments, ERP, and automation into one seamless ecosystem.
“Businesses shouldn’t have to fight their own tools to grow. Technology should be an enabler, not a bottleneck,” Marakwe-Ogu says. “I saw firsthand how clunky, outdated systems were suffocating entrepreneurs. So, we built something better.”
Marasoft Pay started in 2022 as a response to unreliable payment systems in Africa. But as Marakwe-Ogu worked closely with businesses, he realized the real issue ran deeper. Payments weren’t the only challenge—businesses were struggling with fragmented operations.
“A restaurant would have a POS system that didn’t talk to their inventory tracker. A supermarket would process payments separately from customer loyalty programs. It was chaos,” he explains.
That realization led Marasoft Pay to evolve into something bigger than just payments. By 2023, the company had launched an Enterprise Resource Planning (ERP) system designed specifically for African businesses—automating everything from sales tracking to customer retention.
Unlike rigid, one-size-fits-all enterprise solutions, Marasoft Pay’s automation tools are built to adapt. Whether it’s a hotel, a laundromat, or a logistics company, the platform allows businesses to streamline operations, reduce manual work, and optimize their bottom line.
“Our ERP isn’t just software—it’s a growth engine. It integrates payments, financial tracking, and customer loyalty into one system, so businesses can focus on what actually matters: scaling,” Marakwe-Ogu says.
For Marakwe-Ogu, business automation isn’t just about convenience—it’s about empowerment. He believes that the future of African commerce depends on entrepreneurs having access to tools that don’t just support their businesses, but actively drive their growth.
“Too many African businesses are forced to play small because they lack the right systems. I want to change that. If we can automate the complexities, we can unlock massive potential across industries,” he says.
With Marasoft Pay expanding its reach across Nigeria, Kenya, and beyond, Marakwe-Ogu is positioning his company at the forefront of Africa’s business automation revolution. And for thousands of businesses across the continent, his vision is already making a difference.
“Automation isn’t just a luxury—it’s the difference between stagnation and scale. And for African businesses, scaling efficiently is how we transform economies,” he says.