•Shettima, Otti, look up to Roxettes, for sustainable automotive innovation
From Magnus Eze, Enugu
Recently, the social media caught fire when some electric vehicles from the stable of Roxettes Motors, an indigenous automotive company, were showcased at the Okpara Square, Enugu, Enugu State.
Many were shocked that such industrial feat could come from the Obuaku City, Abia State-based firm that specialises in electric vehicles, CNG-powered cars and innovative industrial solutions.
With Innoson Vehicle Manufacturing Company in Nnewi, Anambra State, Roxettes Motors’ emergence has further elevated the South East as an automotive hub. Last week, the company was also the cynosure at the Aba International Trade Fair where it further displayed the zero emission automobiles as manufacturers, trade unions, captains of industry and entrepreneurs converged on the Enyimba City.
Abia State Government noted that Roxettes Motors was the star exhibitor at the event. It applauded the company’s commitment to creating sustainable solutions that transform lives and contribute to Nigeria’s growth.
Governor Alex Otti extolled the company’s initiative and what was on display. He urged investors to take advantage of the Abia State Industrial and Innovation Park (AIIP).
His deputy, Ikechukwu Emetu rode Roxettes Motors’ electric car, at the fair: “I really want to thank all the participants in this trade fair and Roxettes for bringing in their zero emission and electric vehicles.
“I rode the vehicle myself and I tell you it’s a totally new experience. The beauty of it is that it is faster than the gasoline propelled engines.
“I advise Nigerians to take a very good advantage of this very facility that Roxettes has brought into the country. It will reduce the number of gasoline propelled vehicles as well as help the country in terms of the ozone layer depletion which everyone is talking about.
“We must say a very big thank you as the government of Abia State having this company here. We still want that for other trade fairs that will come in the future they will still partner with the state government. We are very happy having them here. This is the right step for us as a government having this first of a kind trade fair.”
The Federal Government pledged to support Roxettes transformative strategies for Nigeria’s automotive and industrial sectors. Vice President Kassim Shettima stated this when the Managing Director/CEO of the company, Kingsley Orji, met with him in Abuja last Saturday.
They emphasised the importance of innovation, sustainability and collaboration in addressing key national challenges. They also explored new ways to accelerate Nigeria’s transition to cleaner energy, modernise its transportation infrastructure and create jobs through cutting-edge technology and industrial development.
Shettima expressed enthusiasm for these innovations, recognising their potential to revolutionise urban mobility. He commended Roxettes for its forward-thinking approach: “Local businesses like Roxettes are vital for economic diversification.”
He called for further support for initiatives that promote local production and reduce import dependence”
“The initiative marks a significant step towards transforming Nigeria’s automotive industry into a sustainable powerhouse, with Roxettes Motors leading the charge in innovative vehicle production and green technology solutions.
“The meeting marked a significant stride towards transforming Nigeria’s automotive sector into one that prioritises sustainability and innovation.
“Our vision is to position Nigeria as a global leader in renewable energy and sustainable transportation by leveraging local talent and creating innovative solutions that benefit all Nigerians.”
He emphasised the company’s plans to establish a vehicle assembly plant in Obuaku City, Abia State, capable of producing 40,000 units annually: “We are creating a thriving industrial hub that will not only boost local production but also create over 1,000 jobs.”
He harped on the importance of local manufacturing in reducing Nigeria’s reliance on imports. He said 70 per cent of the production would be dedicated to innovative products.
He announced plans for a CNG conversion facility: “Energy transition is an opportunity for Nigeria to lead in sustainable development.
“Roxettes Motors aims to establish an automotive university dedicated to renewable energy and electric vehicle technology, fostering job creation and capacity building in the region. The initiative is expected to provide skilled roles in manufacturing and technology.
“At Roxettes Motors, we are not just building vehicles; we are building a future where technology drives economic transformation.”
Orji expressed gratitude for the support from the Abia State Government, noting that it was the kind of collaborative spirit necessary for national development.