By Rita Okoye
In the age of digital transformation, data has emerged as the most valuable asset for businesses seeking to connect with their audience.
A visionary company, Data Addict, is leading the charge in revolutionizing content strategy with the power of data.
According to John David, the CEO of Data Addict, “Data is the new oil.” By leveraging advanced analytics and machine learning, the company helps businesses uncover hidden insights about their customers and create content that resonates deeply.
David points to the success of Netflix’s original series, House of Cards, as a prime example of the power of data-driven content strategy.
“Netflix analyzed vast amounts of data from its existing users, including viewing habits, preferred genres, favourite actors, and even how viewers responded to different types of content. Based on this data, Netflix decided to greenlight House of Cards without producing a pilot episode, which is an unusual move in the TV industry. The show was a massive success, attracting millions of new subscribers and helping Netflix transition from a content distributor to a major content creator. This success was directly tied to the use of data to guide the content strategy, ensuring the creation of something that not only resonated with the audience but also maximised the investment. This data-driven approach has since become a foundational element of the business model, enabling consistent delivery of content that captivates viewers and drives sustained growth,” he explained.