By Chinenye Anuforo
QNET, a global direct selling giant, focused on lifestyle and wellness is making significant strides in Sub-Saharan Africa. With a proven track record of empowering individuals, QNET is transforming lives and economies across the region. In this interview, Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa, and Akeem Ajisafe, CEO of TransBlue, QNET’s Legal partner in Nigeria spoke about the potential of direct selling in Nigeria and how it can empower young people and contribute to economic growth.
How does QNET view the potential of direct selling in Nigeria, especially considering the country’s large youth population and high unemployment rate?
Fall: The global direct selling industry is thriving, and Nigeria presents a huge opportunity. Our goal is to expand our presence here and empower Nigerian youths to become successful entrepreneurs. Direct selling offers a flexible and accessible way to earn income, and we believe it can significantly contribute to reducing unemployment and fostering economic growth.”
What does QNET do to maintain strong customer loyalty and trust?
Fall: QNET excels in offering competitive value for money. For example, with a small investment, customers can access products that provide protection and wellness benefits for over 30 years.
Additionally, our excellent after-sales service supports customers in up to 15 languages, ensuring they fully understand and benefit from our products. This level of engagement helps build lasting trust and loyalty.
QNET’s direct selling model seems to be a unique approach to e-commerce. Can you explain how it contributes to financial inclusion and economic growth?
Fall: Our direct selling model offers a flexible and accessible way for individuals to start their own businesses. By leveraging e-commerce platforms, entrepreneurs can reach a wider market and generate income from anywhere. This model not only empowers individuals but also stimulates economic activity within communities.
What role do you see technology playing in the future of financial inclusion and e-commerce in Africa?
Fall: Technology is a powerful tool for driving financial inclusion and e-commerce growth. Mobile money solutions, digital payment platforms, and fintech innovations have the potential to revolutionize the way financial services are delivered. By leveraging these technologies, we can reach underserved populations, reduce transaction costs, and promote financial transparency.
What are your thoughts on the future of financial inclusion and e-commerce in Africa?
Fall: I am optimistic about the future of financial inclusion and e-commerce in Africa. With increasing government support, private sector investment, and technological advancements, we can create a more inclusive and prosperous Africa. By fostering collaboration between governments, businesses, and financial institutions, we can unlock the full potential of the digital economy and improve the lives of millions of people.
What are some of the misconceptions about direct selling in Nigeria that QNET and TransBlue are trying to address?
Ajisafe: There’s a common misconception that direct selling is a pyramid scheme. However, it’s a legitimate business model that involves selling products directly to consumers. We’re working to educate the public about the benefits of direct selling and how it differs from pyramid schemes. By showcasing our products and the success stories of our independent representatives, we aim to dispel these misconceptions.”
How does QNET’s business model work, and what opportunities does it offer to Nigerian entrepreneurs?
Ajisafe: “QNET offers a wide range of high-quality products, from health and wellness to home care and education. Our independent representatives can choose to focus on specific product categories and build their businesses accordingly. There’s no upfront investment required, and the income potential is unlimited. As representatives build their networks, their earnings grow, providing a sustainable source of income.”
How is QNET contributing to Nigeria’s economy, and what impact has it had on the country’s tax revenue?
Ajisafe: “QNET has been operating in Nigeria for two years, and we’ve already made a significant contribution to the country’s tax revenue. We’re committed to complying with all local laws and regulations. Additionally, our business model empowers individuals to become entrepreneurs, creating jobs and stimulating economic activity.”
What advice would you give to young Nigerians who are interested in pursuing direct selling as a career?
Ajisafe: Direct selling is a great opportunity for young people who are looking to be their own boss. It requires hard work, dedication, and a willingness to learn. By understanding our products and building strong relationships with customers, young Nigerians can achieve financial success and live their dreams.”