By Damilola Fatunmise
Guinness Nigeria Plc is collaborating with Anoela Cards, a woman-owned enterprise, to celebrate phenomenal Nigeria women as part of activities marking the International Women’s Month.
In giving expression to the collaboration, Anoela produced beautiful, limited-edition cards to mark Women’s Month this March.
In a statement on the collaboration, the Marketing and Innovstion Director, Guiness Nigeria Plc, Mark Mugisha, said: “This partnership with Anoela Cards is an amazing way to truly empower and uplift Nigerian women. It reinforces our dedication to inclusion, diversity, and cultural vibrancy while celebrating phenomenal women who inspire us daily. It naturally complements our “Black Shines Brightest” campaign, all about individuality and fierce self-expression – values that Anoela Cards champions beautifully in their greeting cards. We’re raising a glass to all of you this International Women’s Month.”
Mugisha also noted that throughout March, every purchase of Guiness products made e-commerce platforms will come with a free a limited-edition Anoela card.
The celebration will be rounded off at Femme Fest which will be refreshed by Guinness.
Mugisha further revealed that attendees would experience Guinness in all its glory, from expertly crafted cocktails to delicious meal pairings that elevate the Guinness experience.
“Additionally, participants chosen for recognition will be hosted at a special awards ceremony within the festival,” Mugisha started.