Customer preference and performance data, when clubbed together, create a vivid picture. Social media is no more just in mobile phones, it has entered every other house today. Some trends have been ruling hearts since 2018.
While that may sound delightful, some brands might find it challenging to keep up with the trends. This article focuses on the current social media trends that are easy to adapt and might take your brand promotion to the next level.
If you are one of those industries that rely mostly on social data, it’s time to spice things up a little. So, what are we waiting for? Let’s just get started!
7 Current Social Media Trends You Need To Know Right Away…
In the upcoming five years, it will be safe to say that social media has dominated most of the time we remain online. Social Media Magazine is a hub of all social-related information. Head over to their blog section and enlighten yourself more. For now, check out ongoing social media trends:
Entertainment+Education Will Remain The Power Duo
Education is for everyone, and so is entertainment. Some industries focus not only on entertaining viewers but also on educating them. And that’s one thing that will remain significant in the upcoming years, too. All the fintech industries found accomplishment in creating thoughtful content.
Short-form videos are rising in popularity, and this results in new content generation. For brands, this might be a lifetime opportunity to discover a common goal that keeps them relevant even if the current social media trends change. If you are one of these industries, sit back and relax!
Video Production Will See A Surge For Brand Promotion Purposes
With all these years of social media experimentation, we can safely say that video content has an awesome future. Whether it is TikTok, Instagram, or any other video streaming platform, this content continues to rule hearts. An average American views 80 minutes of TikTok every day.
This statistic alone is capable of delivering the importance of video production. The pro tip here goes if your brand is already engaged in creating videos, look for new video trends and implement them. But if not, make sure to leverage this powerful technology today!
Social Commerce Continues To Boost
Another social media trend that has been on the radar lately is social commerce. Both social media platforms and brands are finding it hard to convert social media channels into sales platforms. Social media largely influences the buying habits of consumers, especially in the post-pandemic era.
It is true that these numbers are going up now, but that doesn’t mean that consumer expectations can be undermined. If they can shop from the same platform where they are getting entertained, there is nothing else needed. Take, for example, the Facebook marketplace.
Employee Advocacy: The Next Current Social Media Trends
It is in 2o24, and so brands will urge their workforce to turn into creators. The hidden gem, employee advocacy, has been present for quite some time. All the credit goes to expensive paid ad landscape and reduced organic reach, things are taking a turn.
Brands that have implemented advocacy facilities are already noticing an increase in qualified job applicants and brand awareness. More success stories are coming to light, and consequently, there are qualified job applicants. With the help of a program launch checklist, brands can figure out how advocacy is done in a company.
Brand Sustainability Might Take A Turn
For a few years, businesses have been disclosing their ecological sustainability objectives for comforting conscious customers. At present, a lot of them are choosing a much quieter alternative.
Also referred to as green hushing, this practice arrives as a response. Brands do not want to be called out for greenwashing. Various nonprofit watchdog industries are committed to hindering faux-sustainability claims. Undermining your business practices can result in the loss of the entire business.
As a tip, ensure to practice every post as a PR initiative that entails the CSR of your business.
Legal And Social Will Work Together
The bond between legal teams and social media has been listed their pain points a few years ago. However, if businesses want to scale on the current social media trends, they will require a strategic working relationship. Since content formats are changing now, the legal team is here to help.
It is the only thing that bridges the gap between your business account and the possibility of copyright infringement. Although it might not be an exciting social trend, it will continue to pose major implications for online brands. For this, you have to consult your legal team to review the social governance policy.
Community Is Always Above Followers
An ongoing message we are witnessing on social media is that you have to build a community. This may sound idealistic or vague. But trust me, 66% of communities are of the opinion that the community impacts consumer retention. As per research, 76% of users online have been participating in some online communities.
With these statistics, it is not surprising that certain social media platforms like Instagram Reels and TikTok now offer handy features. One gets to respond to video comments easily and offer more value than ever.
Concluding Words…
If you have a brand that mostly reaches its consumers via social media platforms, then it is necessary to follow these strategies. The current social media trends mentioned above are listed on the basis of extensive research. But they will start showing results only when you know how to use them effectively.
Now that you are aware of the trends, it is time to weave a well-planned strategy. So, that was all for today. But do not worry. At Social Media Magazine, you will find many such useful content that will take social media marketing to a whole other level.