By Odia Itua and Femi Salako
In the dynamic realm of media and visionary leadership, a few names resonate as profoundly as Idris Etanami Usman, a seasoned professional with an illustrious track record spanning over 18 years in business, human intelligence, and leadership roles across diverse industries.
With a degree in Economics from the esteemed Metropolitan University of London, England, Usman is not only a business magnate but also a fervent advocate for human rights and governmental accountability to the citizenry.
Usman’s journey as a trailblazing visionary reaches its pinnacle in his current role as the president and CEO of Future One Africa TV, a pioneering enterprise that stands at the vanguard of innovation within the media landscape.
His visionary leadership has steered this multimillion-dollar enterprise toward achieving unprecedented success, poised to revolutionize the media industry.
Future One Africa TV, set to be launched in March 2024, already holds licenses in Nigeria, Kenya and South Africa, heralding a new era in broadcasting excellence.
With an unwavering commitment to driving growth and innovation, Usman’s strategic mindset and exceptional communication skills have been pivotal in shaping the station’s vision, mission and goals.
His adeptness In navigating complex environments and his profound understanding of emerging trends have positioned Future One Africa TV for unparalleled success in rapidly evolving markets.
Beyond his astute business acumen, Usman’s fervor for societal change is evident through his Sustainable Initiative for Nurturing Growth (SING), a platform where he champions social justice causes. His dedication extends to founding a non-profit organization and collaborating with advocacy groups to support marginalized communities, advocating for causes spanning education, healthcare, governance, and economic empowerment.
Usman’s expertise in media crisis consultancy has been instrumental in shaping political landscapes, having provided strategic guidance to various election campaigns, contributing significantly to their success.
His proficiency in data analysis and strategic planning has been a hallmark of his consultancy, aiding clients in developing targeted messaging strategies, voter outreach efforts and fundraising initiatives.
Throughout his illustrious career, Usman has received notable recognition, including the “Most Effective Coordinator” award from Neighbour to Neighbour, as well as acknowledgment from PR Times Africa for his contributions to societal development.
As the CEO of Future One Africa TV, Usman stands as a beacon of innovation, unwaveringly committed to driving excellence in the media industry.
His relentless pursuit of excellence, coupled with a passion for societal progress, sets a remarkable precedent for visionary leadership. With the impending launch of Future One Africa TV, Usman’s indelible mark on the media landscape is poised to captivate audiences and carve an unprecedented legacy of broadcasting brilliance.
The recently-concluded Bayelsa State governorship election, held on November 11, saw the re-election of Governor Douye Diri of the Peoples Democratic Party (PDP).
His emergence, according to stakeholders, reveals the meticulous data mining, strategic planning, and deliberate policies orchestrated by CellHub’s managing director, Usman, and his team. According to Usman, the aforementioned factors played a pivotal role in “the remarkable victory.”
With unwavering dedication and a profound understanding of the Bayelsa political landscape, Mr. Usman utilised his expertise to usher Governor Diri to another term in office.
The comprehensive data analysis and strategic insights provided by CellHub were key in identifying constituents’ needs, mapping voter behaviour, and establishing the most effective campaign strategies.
Months of effort and diligent research unfolded into a masterful campaign that appealed to the aspirations and concerns of the people of Bayelsa.
Usman said by leveraging on in-depth data analytics at CellHub, Governor Diri’s re-election was made easy.
“Moreover, CellHub’s deliberate policies, designed to enhance voter engagement and mobilisation, further contributed to the resounding success of Governor Diri’s campaign.
“By implementing innovative communication strategies, targeted messaging, and inclusive community outreach initiatives, CellHub magnified Governor Diri’s vision, solidifying his position as the people’s choice.
“The undeniable impact of CellHub’s data-driven approach, combined with my astute leadership, have ultimately resulted in an impressive electoral triumph, affirming the governorship of Diri as a testament to the strategic excellence exemplified by CellHub.
“This data l-driven approach by CellHub, was enhanced by the land achievements of the Diri administration in the State, in the areas of unprecedented infrastructural revolution, human capacity development and most significantly the ability of Governor Diri to make Bayelsa State one of Nigeria’s most peaceful, despite the desperate antics of his opponents to create tension and instigate violence in the build up to the election.
“As an organisation committed to utilising cutting-edge data analysis and strategic planning, CellHub is ecstatic to have played such an instrumental role in the re-election of Governor Diri.
“This success not only reaffirms CellHub’s expertise in political campaign management, but also underscores our unwavering dedication to supporting clients in achieving their goals. It is also important to mention,” Usman explained.
Continuing, Usman said, “Before the recent engagement in the reelection project of Governor Diri, I’d made significant impacts in political campaigns through data and grassroots strategies.
“I was a director in the first of its kind citizens driven campaign in Nigeria, that is “Neighbour to Neighbour” which played a pivotal role in the election of President Goodluck Jonathan in 2011, to my involvement as a then core follower of former President Muhammadu Buhari, where I actively participated in the activities that gave birth to the APC, through the merger of the defunct CPC, CAN and others in 2014.
“Moving forward, CellHub remains steadfast in its commitment to empowering political leaders with the tools and knowledge needed to secure victories and effect meaningful change.”
•Itua and Salako sent this piece from Abuja