Many entrepreneurs sometimes find it difficult to pinpoint their most memorable moments as a businessperson, but Iyamu Kelvin, a Creative Director for Krypt; a Streetwear brand, he has clarity of such a moment in his life.
For Iyamu, his fashion entrepreneurial journey started back in his university days, when he had no inkling of what it takes to own a brand.
He said: “I’ve always been passionate about fashion & clothing and the culture that surrounds it. I was still in the university when I decided that I will have a clothing brand though I didn’t even know how to go about it or what step to take. I just had it in my mind and I started nurturing the idea. I didn’t even know much about the big names in the fashion industry at that time but I knew what I wanted. It wasn’t someone that actually inspired me to start, I just wanted to do it. I later started following up with some of my favourite fashion creatives like late Virgil AbI, of blessed memory, Mike Amiri , Rhuigi, Demna etc. I saw an opportunity to create a brand that reflected my own personal style and values, and that’s how Krypt was born. We started small, with just a few designs and a limited production run, but the response was overwhelmingly positive. From there, we’ve continued to grow and expand, always staying true to our roots and our commitment to quality.”
The Edo state born also gave brief overview of his brand and its aesthetic which according to him is influenced by urban environment.
“Krypt is a streetwear brand that is dedicated to creating designs that are both edgy and timeless. Our aesthetic is influenced by the urban environment and the people who inhabit it. We pride ourselves on creating pieces that are both comfortable and stylish, with a focus on quality materials and craftsmanship,” he stated.
On what sets Krypt brand apart from others in the streetwear space, the fashion brand founder maintained that dedication to quality and craftsmanship is his business watchword.