Nigerian entrepreneur, Theresa Ojo, is transforming the furniture sector in Nigeria with a ground-breaking and sustainable strategy. As the founder of Urban Crescent, a Nigerian-based furniture manufacturing company, her commitment lies in advocating reforestation, eco-friendly practices, and support for local artisans.
Utilizing locally available resources, such as bamboo, reclaimed wood, and recycled plastics, Urban Crescent creates environmentally conscious contemporary furniture. Theresa’s vision is to create a positive environmental impact while offering customers reasonably priced, high-quality furniture that aligns with current design standards.
Theresa is also dedicated to reforestation initiatives, understanding the effects of deforestation on Nigeria’s natural resources. By using only sustainably sourced materials, Urban Crescent significantly reduces its environmental footprint.
Furthermore, Theresa is devoted to backing local craftsmen by giving them a platform to display their skills and promote their work. The furniture created by Urban Crescent is crafted by adept artisans trained in modern techniques, preserving Nigeria’s rich heritage and cultural traditions while incorporating contemporary design elements.
Urban Crescent’s popularity among eco-aware consumers in Nigeria and beyond highlights the success of Theresa’s efforts. The company has also received accolades for its contribution to sustainable growth in the furniture sector.
In a recent interview, Theresa underscored the significance of sustainability in business, saying, “sustainability is not a choice; it is a responsibility.” She contends that companies must prioritize environmental awareness and endorse sustainable practices while staying current with design trends.
Theresa’s dedication to sustainability, reforestation, and support for local artisans serves as an inspiration for entrepreneurs and businesses both in Nigeria and around the world. Her commitment to championing eco-friendly methods and preserving Nigeria’s cultural heritage through modern furniture manufacturing exemplifies responsible business practices. The innovative and sustainable approach to contemporary furniture making demonstrates that green practices and profitable businesses can coexist.