●Orijin named sponsor
By Zika Bobby
The Ojude Oba Festival, a celebration of Yoruba culture and heritage, has secured sponsorship from Orijin, a culturally-inspired alcoholic beverage brand. Scheduled for June 8, 2025, in Ijebu-Ode, Ogun State, the festival honours the revered Awujale of Ijebuland and showcases spectacular displays of colour, captivating age-grade processions and spirited celebrations.
According to Girish Sharma, managing director and chief executive officer of Guinness Nigeria Plc, producers of Orijin, “Orijin is more than a beverage, it is a bold statement of cultural pride. Our mantra ‘My Roots, My Power’ speaks directly to our unwavering belief in the strength of African traditions.”
Amplifying the brand’s strategic vision behind the collaboration, Olayinka Bakare, marketing and innovation director, Guinness Nigeria Plc, stated: “At Guinness Nigeria, our vision of ‘Building for More’ inspires us to create experiences that unite communities, celebrate diversity and drive cultural pride. Partnering with Ojude Oba Festival aligns perfectly with our mission to foster deeper connections and unforgettable moments. With Orijin, we are proudly championing Nigeria’s rich traditions while boldly paving the way for future generations.”
He said festival attendees could anticipate an extraordinary “Orijinal experience,” with dynamic activations featuring exclusive hospitality lounges, vibrant performances from Nigeria’s finest musicians and dancers, immersive cultural exhibitions, and the finest showcase of local artistry, all designed to immerse participants deeply into the heart of Ijebu heritage.