I want to break records with Mistakenly Yours – Laju Iren

By Rita Okoye

All is set for acclaimed filmmaker, Laju Iren of Laju Iren Films, to release her new film, Mistakenly Yours during the Easter season.

According to Iren, the faith-based romantic comedy, directed by Biodun Stephen, will be released via virtual cinema, giving viewers an opportunity to purchase tickets and watch from anywhere in the world.

“It was a surreal experience, especially as newcomers in the industry, to employ such a mode of distribution that has never been done before for our first feature film, and see considerable success. But it remains absolutely necessary to continue to find ingenious ways to democratize the film distribution process, while remaining empowered to tell inspiring stories like ours,” the author turned-filmmaker said.

She continued: “The stakes are much higher now. In an ambitious attempt to sell at least 50,000 tickets and raise N250 million in sales, it’s go big or go home. But we are not going home.

This time, it’s much bigger, and much better. We have given 1,000 percent to the film, we are leaving no stone unturned regarding the viewing experience, and our audience is excited to support us on this adventure. This is a story everyone needs to watch, and we are confident that anyone who loves quality entertainment will pay to see this, and we want to break records.”